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News Corp. COO: 'Scarcity' key to online advertising (CNET via Yahoo! News)
HALF MOON BAY, Calif.--For Internet publishers to make the big money from online advertising, they need to manufacture a little scarcity, much like the television business.
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Hershey sales boosted by advertising push (Market Watch)
Hershey Co., looking to revive its iconic chocolate franchise, reports a second-quarter profit slightly more than what analysts expected and higher sales backed by its new advertising push.
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