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Advertising Category: U

Unique Visitors
A term used to describe the total number of visitors to a site over a certain time period. The only way to accurately track this is to require each visitor to login with a unique user name to gain access to a site. Relying exclusively on IP addresses in a log file is not recommended as it would not take into consideration multiple users accessing ones site through the same IP addresssuch as would happen at companies and schools. Cookies are also used sometimes, but since they can be disabled or cached, they cannot be relied apon exclusively.

A multi-user computer operating system (OS) with support for TCP/IP, Unix is available in many varieties and is the most popular OS for Internet web servers. Another popular OS is Linux, which is based on Unix.

Up Sell
The process of making an additional offer for related products/services to a customer after they have committed to a sale but before they have completed the transaction.

Uniform Resource Locator (URL) is the Internet "address" of a web site or web page on the world wide web. For example our sites URL is A browser requires this information in its location box in order to load a web page. Can be pronounced "you-are-ell" or "earl."

Abbreviation for unique selling proposition. The unique benefits that a companies products or services offer customers.