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Advertising Dictionary

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Advertising Category: N

The do's and don'ts of online behavior. For example, typing in all CAPITALS is considered shouting and thus not good netiquette if what one is writing is not something they would normally shout.

A term to describe someone new to the Internet.

That part of the market consisting of those people most likely to be interested in a product or service you are selling. Often refered to as ones target market.

Non Remnant
Used in research, but applied to online advertising specifically it refers to ad space sold directly by the primary owner of the ad space versus remnant display which is sold through third party.