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Advertising Category: G

Showing ads or content based on the physical location a user is accessing the Internet from.

The graphical interchange format (GIF) is a graphical file extension. Most banner advertisements are created in the GIF format. More popular than the JPEG format. GIF89a or animated GIFs are a sequences of standard GIF images combined to create animated banners. These animated banners tend to generate higher click through rates than non-animated banners.