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Advertising Dictionary

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Advertising Category: F

Flash
A software plugin that enables browsers to play multimedia animations. Some rich media advertisements require users to have this plugin.

Flight
The period of time in which one or more commercials air. Usually associated with broadcast media although occasionally used to describe the duration of any type of advertising.

Forced Click
Type of click through that is forced apon a visitor without their consent.

FPO
For Position Only (FPO) refers to a low resolution image put into a layout which is later replaced with a higher resolution image before the prepress process.

Frequency
A term used to describe the number of times the same advertisement is shown to the same visitor during a particular session or time frame. This can be accomplished through the use of cookies.